Strategic & Integrated
It begins with a challenge...

Bring us your challenge. We’ll give you a creative solution.

Years of advertising experience. A collective energy.  Fresh ideas inspired by data insights. This is what we leverage when we partner with you to develop a campaign.  It’s a tactical and creative strategy that’s integrated across multi-media channels and based on your business goals.


It begins with a question, or rather a series of questions. What are you trying to accomplish? Who do you want to reach? What’s your message? From the answers, a strategy takes shape. Then, we pull up our sleeves and get to work.


The strategy we create with you focuses our energy and drives the specific tactics. Digital media. Print collateral. Video advertising. Search marketing. Whatever the solutions to your challenge, we design, implement and monitor them throughout the campaign.


Analyzing data is kind of our thing. To achieve noticeable results we ask the right questions. What’s working? What needs to be tweaked? How can we do better? We scrutinize the data to refine, redirect, or reinforce the strategy for optimal results.

Our capabilities

Once a traditional print and advertising shop; now, an integrated digital marketing agency. That means we offer the spectrum of services that elevate your brand above the competition, from traditional media and print collateral to the latest in innovative digital tactics like programmatic buying, search engine optimization, and social media video ads.

Influencer Marketing makes the intangible force that informs and excites consumers not only tangible but actionable. We start by identifying bloggers, writers, and social media personalities who have broad reach in niche audiences specific to your industry. Then, we partner with these influencers to get your brand in front of new, highly engaged eyes. It’s peer-to-peer marketing that empowers and elevates.
First impressions count. Your website is often the first digital connection you make with your audience. You want a site that’s visually appealing, simple to navigate, and accessible across all electronic and mobile devices. Those are the website solutions we offer. We keep it simple: Crisp design. Exceptional user experience. Easy-to-manage backend.
The digital world presents unique opportunities and platforms for brands to have one-on-one conversations with their consumers. With extensive knowledge of the digital landscape, our Google-certified search marketing specialists, talented content writers, and savvy social media managers help you connect and engage with your audience.
Our media planners and buyers are hardcore negotiators. You want us on your side. Our approach to media is straightforward: we get your business in front of the right people at the right time. We pursue innovative programmatic buying, online radio, TV, print, and other up-and-coming channels to help you reach your audience.
Good design is timeless. Great design is transcendent. An informed and on-brand creative strategy is the backbone of your marketing campaign. Whether it’s a new logo, landing page, brochure or event display, we work with you to create a visually captivating piece that captures your message and hits your target audience.
We’re skilled in video production, radio broadcasting, photo shoots, and pre-roll. Above all, we tell a good story. Our talented crew of campaign strategists, photographers, videographers, and editors weave rich content and brand messaging into a visual story that is powerfully represented across multimedia channels.
As you formulate important decisions about promoting and growing your brand, having a strategic partner with industry knowledge and business savvy can significantly increase your chances for success. As strategic thinkers, we understand the advertising landscape. We know the right questions to ask, which considerations you need to evaluate, and the tactical options to employ. We’re a trusted resource as you develop and implement your marketing strategy.
A strong strategic public relations plan can significantly elevate your brand, especially when combined with the power of social media and content marketing. As former journalists, we understand reporters, and what makes a compelling news story. Using smart words and a deft touch, we hone your message, tell your story, generate media interest, and insert your business in the cultural dialogue.
Who are you? Who do you want to be? Brand development starts with fundamental questions that help you define the key attributes of your brand. We use research tools and proven techniques to build a consensus among stakeholders, and create a brand platform that differentiates you from others in your industry. These core traits and key messages inform the creative elements and marketing direction that we develop for your campaign or project.
What We Offer

We start and end with you-your marketing challenges, needs and opportunities. We listen to your ideas; apply our expertise across marketing and creative initiatives, and deliver big results.

Entrepreneurs, small business owners, sole proprietors and creative people are often the driving force in many communities, yet lack the funding or working capital necessary for sustained growth. Seeing the essential need for marketing assistance, we created a series of cost-effective, small-scale marketing options to launch ideas, services and products to help businesses flourish.

The digital revolution presents challenges and opportunities for brands with a traditional business-to-business (BTB) marketing approach. The key to a successful marketing effort is customer engagement, whether that customer is a person or another business. Applying our experience in developing business-to-consumers (B2C) marketing strategies, we help businesses engage with other businesses. We call this approach business-to-target (B2T).

Like the climbing guides near our home base in Lake Placid, we provide essential services to guide our clients through the sometimes gnarly, and always evolving marketing terrain to reach the pinnacle of business success. We assess the situation, analyze the options, and choose a route that will achieve the best outcome.

Adworkshop has been our agency of record for over 25 years. They are more than our marketing partners, they are our friends. With a commitment to excellence, and a desire to improve the results of each successive marketing campaign, the Adworkshop team delivers results that consistently exceed our expectations.
Ron Ofner
Executive Director, ARTC
Just a quick note that we started early "Online Registration" for our AfterSchool Workshops this morning and it is going brilliantly! Almost 100 signups so far and only 2 very simple phone questions and 1 email. Thank you! Thank you! Thank you!
James Lemons
Executive Director, LPCA
We are pleased, and this feels like just the right touch and balance. Thanks for a great outcome!
Doug Whiteman
Founder, The Whiteman Agency
Just a quick note to express my appreciation for the great work you do for the foundation. The annual report and newsletters look amazing!
Chris Morris
Communications Manager, Adirondack Foundation
The billboards look great and really stand out - they will even look better when it is not snowing!
Bonnie Porter
Corporate Communications Coordinator, Gouverneur Hospital
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

County legislature votes to continue increasing economic development with a robust marketing strategy led by a full-service agency with offices in Lake Placid and Saratoga Springs, New York

January 3, 2019

Fast-Growing Marketing Agency with Offices in Lake Placid and Saratoga Springs Hires Seasoned Strategist to Lead Creative Team

October 30, 2018
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Where To Find Us
44 Hadjis Way
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
153 Regent Street
Suite 1020
Saratoga Springs, NY 12866
ph: (518) 687-1350