Strategic & Integrated
It begins with a challenge...

Bring us your challenge. We’ll give you a creative solution.

Years of advertising experience. A collective energy.  Fresh ideas inspired by data insights. This is what we leverage when we partner with you to develop a campaign.  It’s a tactical and creative strategy that’s integrated across multi-media channels and based on your business goals.

Strategize

It begins with a question, or rather a series of questions. What are you trying to accomplish? Who do you want to reach? What’s your message? From the answers, a strategy takes shape. Then, we pull up our sleeves and get to work.

Execute

The strategy we create with you focuses our energy and drives the specific tactics. Digital media. Print collateral. Video advertising. Search marketing. Whatever the solutions to your challenge, we design, implement and monitor them throughout the campaign.

Analyze

Analyzing data is kind of our thing. To achieve noticeable results we ask the right questions. What’s working? What needs to be tweaked? How can we do better? We scrutinize the data to refine, redirect, or reinforce the strategy for optimal results.

Our capabilities

Once a traditional print and advertising shop; now, an integrated digital marketing agency. That means we offer the spectrum of services that elevate your brand above the competition, from traditional media and print collaterals to the latest in innovative digital tactics like programmatic buying, search engine optimization, and social media video ads.

First impressions count. Your website is often the first digital connection you make with your audience. You need a well designed site that is simple to navigate, and accessible across all electronic and mobile devices. Those are the website solutions we offer. We keep it simple: Crisp design. Exceptional user experience. Easy-to-manage backend.
The digital world presents unique opportunities and platforms for brands to have one-on-one conversations with their consumers. With considerable knowledge of the digital landscape, our Google-certified search marketing specialists, talented content writers and savvy social media managers help you connect and engage with your audience.
Our media planners and buyers are hardcore negotiators. You want us on your side. Our approach to media is straightforward: we get your business in front of the right people at the right time. We pursue innovative programmatic buying, online radio, TV, print and other up-and-coming channels to help you reach your audience.
Good design is timeless. Great design is transcendent. An informed and on-brand creative strategy is the backbone of your marketing campaign. Whether it’s a new logo, brochure or event display, we work with you to create a visually captivating piece that captures your message and hits your target audience.
We’re skilled in video production, radio broadcasting, photo shoots and pre-roll. Above all, we tell a good story. Our talented crew of campaign conceptors, photographers, videographers, and editors weave rich content and brand messaging into a visual story that is powerfully represented across multimedia channels.
A strong strategic public relations plan can significantly elevate your brand, especially when combined with the power of digitial marketing. As former journalists, we understand reporters and what makes a compelling news story. Using smart words and a deft touch, we hone your message, tell your story, generate media interest, and insert your business in the cultural dialogue.
How we work

We start and end with you-- your marketing successes, challenges and needs. We channel our broad expertise into agile and focused teams. The strategic and creative thinking of our core team of specialists yields big results.  So, in essence this dog-loving team functions very much like a pack of dogs-- we listen, we play well together, and we get the job done. 

Client Focused

We listen to your ideas. We learn. We commit. It's a partnership for us, not just another project. We want to see you succeed. We like to see you happy. We keep it simple: we work hard for you.

Collaborative

Our collaborative process is smart, efficient and passionate. Sometimes we disagree. Those unique perspectives strengthen the process and improve the outcome. With a team of professionals across many marketing disciplines, we approach your challenge with fresh insights and innovative ideas.

Results Driven

Take all that creative thinking, funnel it into a campaign and where do we end up? A pot of gold at the end of the rainbow? Nah. Maybe it's just a place with more visitors, increased bookings, greater website traffic, higher revenue, continued growth, or new customers. We know digital marketing. We know creative design. What we don’t know, we'll learn-- with you-- through research, analysis, and hard work.

Adworkshop has been our agency of record for over 25 years. They are more than our marketing partners, they are our friends. With a commitment to excellence, and a desire to improve the results of each successive marketing campaign, the Adworkshop team delivers results that consistently exceed our expectations.
Ron Ofner
Executive Director, ARTC
Just a quick note that we started early "Online Registration" for our AfterSchool Workshops this morning and it is going brilliantly! Almost 100 signups so far and only 2 very simple phone questions and 1 email. Thank you! Thank you! Thank you!
James Lemons
Executive Director, LPCA
We are pleased, and this feels like just the right touch and balance. Thanks for a great outcome!
Doug Whiteman
Founder, The Whiteman Agency
Just a quick note to express my appreciation for the great work you do for the foundation. The annual report and newsletters look amazing!
Chris Morris
Communications Manager, Adirondack Foundation
The billboards look great and really stand out - they will even look better when it is not snowing!
Bonnie Porter
Corporate Communications Coordinator, Gouverneur Hospital
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destinations marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

Lake Placid-Based Agency Expands Account Service Team with Two New Hires

June 1, 2015

Aster Awards Honor the Lake Placid-Based Agency’s Work for Canton-Potsdam Hospital

May 12, 2015
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Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
90 State Street, Suite 700
Albany, NY 12207
ph: (518) 407-0018
119 W. 23rd Street, Suite 600
New York, NY 10011
ph: (646) 274-4813