Strategic Consulting

You want to grow or launch your business. While you might have a vague notion of certain marketing tactics, you’re not certain how best to proceed. Before you advertise, you need to strategize.

In the shifting world of advertising and marketing, it’s important to have a trusted and experienced advisor lending strategic insight and marketing knowledge to your business decisions.

We’re known as strategic thinkers, so clients often approach us for our ideas. Need assistance mapping out a marketing strategy? Want an assessment of your current marketing approach before proceeding with search marketing tactics? Thinking about a grant? You’ve come to the right place.

Businesses and organizations today are evolving with the rapidly changing marketplace and establishing a greater online presence. Before developing and executing a marketing strategy, you need to understand the effectiveness of your existing initiatives, and what new ones might exist. 

We start by listening -- to your goals, needs, challenges, and ideas. We ask questions. With your goals as the guide, we leverage our marketing experience to assess your existing marketing efforts, and provide essential business insights to effectively map out a go-forward strategy. 

Digital Marketing Audits.

We partner with our clients to evaluate their current marketing tactics and analyze the results. Applying our expertise and business insights to this assessment, we develop a set of recommended tactics,  so you can move forward with confidence to achieve your business objectives. 

Strategic Marketing Plans.

What are you trying to accomplish? Who are your target audiences? How do you best reach them? These are the questions we explore with our clients to help them layout a marketing strategy for achieving their business goals

Grant Writing Assistance.

You’ve done the legwork and have found the resources for a grant. But you’re not certain how write one. That’s where we can help. We’ll take your project needs and goals and turn them into a document that clearly identifies your business objectives and how you plan to achieve them within the provided budget. Beyond writing the grant, we can complete the required forms and submit the grant on your behalf.

Associated Campaigns
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

LAKE PLACID, NY - Adworkshop, a certified women-owned marketing agency with offices in Lake Placid and Troy, announces the addition of Tait Wardlaw and Sarah Harris to its staff....

July 20, 2016

Adirondack Regional Tourism Council’s ‘Real Adirondack Stories’ Receives International Recognition

April 5, 2016
Newsletter
Sign up and stay tuned for the latest in industry news and marketing trends.
Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
333 Broadway, Suite 360
Troy, NY 12180
ph: (518) 687-1350