Public Relations

In a vast landscape of 140 characters, 8-second videos and limited attention spans, how do you get your brand noticed? A good story, and knowing how to pitch it.

A strong and strategic public relations plan can significantly elevate your brand, especially when combined with the power of social media and content marketing.

Our public relations team has an impressive track record for getting brands noticed amid constantly changing news cycles. We’re former journalists, so we understand what makes a compelling and newsworthy story, how to be a source for news outlets, when to reach out to reporters, and how to incorporate your brand in the cultural conversation.

Our public relations team helps shape public perceptions, create awareness, build excitement, and drive interest in your brand within the wide expanse of the online and traditional world of marketing. We start by listening-- to your goals, needs, challenges and ideas. We ask questions. With your goals as the guidepost, we use our knowledge of the media, clever ideas, and insights into industry trends to create an effective public relations strategy that yields results. 

A successful public relations campaign takes a dedicated team of professionals to create top-of-mind awareness. You also need PR pros with connections to the right media, and the knowledge and resources to know when your news should hit, and where. Our team of PR specialists is your strategic partner to secure news placements and media visits, as well as manage your reputation for cross-platform messaging that gets you noticed. 

Associated Campaigns
Adworkshop has been our agency of record for over 25 years. They are more than our marketing partners, they are our friends. With a commitment to excellence, and a desire to improve the results of each successive marketing campaign, the Adworkshop team delivers results that consistently exceed our expectations.
Ron Ofner
Executive Director, ARTC
Just a quick note that we started early "Online Registration" for our AfterSchool Workshops this morning and it is going brilliantly! Almost 100 signups so far and only 2 very simple phone questions and 1 email. Thank you! Thank you! Thank you!
James Lemons
President, LPCA
We are pleased, and this feels like just the right touch and balance. Thanks for a great outcome!
Doug Whiteman
Founder, The Whiteman Agency
Just a quick note to express my appreciation for the great work you do for the foundation. The annual report and newsletters look amazing!
Chris Morris
Communications Manager, Adirondack Foundation
The billboards look great and really stand out - they will even look better when it is not snowing!
Bonnie Porter
Corporate Communications Coordinator, Gouverneur Hospital
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destinations marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

Lake Placid-Based Agency Expands Account Service Team with Two New Hires

June 1, 2015

Aster Awards Honor the Lake Placid-Based Agency’s Work for Canton-Potsdam Hospital

May 12, 2015
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Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
90 State Street, Suite 700
Albany, NY 12207
ph: (518) 407-0018
119 W. 23rd Street, Suite 600
New York, NY 10011
ph: (646) 274-4813