Media has been around for a long time, and there’s a reason for that. In the world of marketing, it’s a tried and true tactic for connecting your business with qualified consumers. And though the mediums have changed, our tenacious negotiating tactics and savvy for integration and innovation haven’t. Now that sounds like a plan to get your brand where it needs to be, doesn’t it?
The importance of advertising with media hasn’t wavered in the modern marketing era – and it’s not going away anytime soon. The tried and true tactics like TV, print, and radio aren’t dead as many say they are. But alongside these, new and technologically advanced options like programmatic media buying are helping brands to stay ahead of the curve at a fraction of the cost. We like to think we help your brand do just that. By using an integrated approach, our media planners and buyers have the distinct ability to find the right media mix for your brand – old school and new school combined.
Let’s start with the basics: forming a plan and strategy for your media campaign. We’re flexible in creating a strategy and we ask the questions that need to be asked so we can determine your primary target audience. This is a team effort and you are an integral part of this process.
Our 35+ years of media planning and buying experience has given us long-standing relationships in the industry. And that experience has taught us that a varied and integrated media plan proves most effective in maximizing your return. Working with you, we’ll determine what mediums can make that happen and our strategy will be based on that.
After a plan is in place, it’s time to put things into motion. Utilizing our integrated approach, we start to drive a consistent message through a variety of relevant media vehicles, ranging from the more traditional side of things like print, radio and TV, to digital tactics like programmatic buying and social media advertising.
Programmatic buying in particular is something that’s cutting edge. How does it work? Utilizing automated media bidding platforms, our in-house programmatic buying experts place your online web banner ads and display campaigns in digital media outlets across the web. Along the way, they optimize your campaign daily, making sure your ads are appearing in the spaces with the highest potential.
That means eyes on your ads, impressions to prove it, and an extremely low cost to boot. Think of it as purchasing an online billboard of sorts, except it’s on-the-fly and based on an individual user’s online habits. This means we target the users with the most relevancy for your brand.
Coupling traditional tactics with programmatic buying, our media plans are innovative and primed to get your brand in front of the users, readers and viewers that matter most.