Media Planning + Buying

Media has been around for a long time, and there’s a reason for that. In the world of marketing, it’s a tried and true tactic for connecting your business with qualified consumers. And though the mediums have changed, our tenacious negotiating tactics and savvy for integration and innovation haven’t. Now that sounds like a plan to get your brand where it needs to be, doesn’t it?

Getting heard and seen in a sea of competitors is just the beginning. Our team of media planners and buyers research, plan and analyze which channels will get you noticed.

The importance of advertising with media hasn’t wavered in the modern marketing era – and it’s not going away anytime soon. The tried and true tactics like TV, print, and radio aren’t dead as many say they are. But alongside these, new and technologically advanced options like programmatic media buying are helping brands to stay ahead of the curve at a fraction of the cost. We like to think we help your brand do just that. By using an integrated approach, our media planners and buyers have the distinct ability to find the right media mix for your brand – old school and new school combined.

Media Planning + Strategy

Let’s start with the basics: forming a plan and strategy for your media campaign. We’re flexible in creating a strategy and we ask the questions that need to be asked so we can determine your primary target audience. This is a team effort and you are an integral part of this process. 

Our 35+ years of media planning and buying experience has given us long-standing relationships in the industry. And that experience has taught us that a varied and integrated media plan proves most effective in maximizing your return. Working with you, we’ll determine what mediums can make that happen and our strategy will be based on that. 

Innovative Media Buying

After a plan is in place, it’s time to put things into motion. Utilizing our integrated approach, we start to drive a consistent message through a variety of relevant media vehicles, ranging from the more traditional side of things like print, radio and TV, to digital tactics like programmatic buying and social media advertising. 

Programmatic buying in particular is something that’s cutting edge. How does it work? Utilizing automated media bidding platforms, our in-house programmatic buying experts place your online web banner ads and display campaigns in digital media outlets across the web. Along the way, they optimize your campaign daily, making sure your ads are appearing in the spaces with the highest potential.

That means eyes on your ads, impressions to prove it, and an extremely low cost to boot. Think of it as purchasing an online billboard of sorts, except it’s on-the-fly and based on an individual user’s online habits. This means we target the users with the most relevancy for your brand. 

Coupling traditional tactics with programmatic buying, our media plans are innovative and primed to get your brand in front of the users, readers and viewers that matter most.

Associated Campaigns
Adworkshop has been our agency of record for over 25 years. They are more than our marketing partners, they are our friends. With a commitment to excellence, and a desire to improve the results of each successive marketing campaign, the Adworkshop team delivers results that consistently exceed our expectations.
Ron Ofner
Executive Director, ARTC
Just a quick note that we started early "Online Registration" for our AfterSchool Workshops this morning and it is going brilliantly! Almost 100 signups so far and only 2 very simple phone questions and 1 email. Thank you! Thank you! Thank you!
James Lemons
Executive Director, LPCA
We are pleased, and this feels like just the right touch and balance. Thanks for a great outcome!
Doug Whiteman
Founder, The Whiteman Agency
Just a quick note to express my appreciation for the great work you do for the foundation. The annual report and newsletters look amazing!
Chris Morris
Communications Manager, Adirondack Foundation
The billboards look great and really stand out - they will even look better when it is not snowing!
Bonnie Porter
Corporate Communications Coordinator, Gouverneur Hospital
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

County legislature votes to continue increasing economic development with a robust marketing strategy led by a full-service agency with offices in Lake Placid and Saratoga Springs, New York

January 3, 2019

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Where To Find Us
44 Hadjis Way
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
153 Regent Street
Suite 1020
Saratoga Springs, NY 12866
ph: (518) 687-1350