Influencer Marketing

Influencer Marketing makes the intangible force that informs and excites consumers not only tangible but actionable. We start by identifying bloggers, writers, and social media personalities who have broad reach in niche audiences specific to your industry. Then, we partner with these influencers to get your brand in front of new, highly engaged eyes. It’s peer-to-peer marketing that empowers and elevates.

Leverage the authority of word-of-mouth endorsement through influencers that your target consumers already follow and like.

Influencer Marketing helps brands engage with influential voices and personalities, ensuring favorable coverage and amplification across social channels. It provides trustworthy, contextual, and relevant information to audiences predisposed to be interested in your brand and your message.

Peer-to-peer marketing combines relevant engagement with a strategic marketing goal, using the existing influence of social media mavens and bloggers to amplify your brand. Our team will research your target audiences and find influencers that are popular within those demographics, then partner with them to create a campaign based around your marketing goals. Tapping into networks of highly engaged, authenticity loving, socially savvy audiences can get your brand in front of new eyes, creating new opportunities to leverage passionate consumers in a format that is native, and from a source that is trusted. 

Associated Campaigns
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

LAKE PLACID, NY - Adworkshop, a certified women-owned marketing agency with offices in Lake Placid and Troy, announces the addition of Tait Wardlaw and Sarah Harris to its staff....

July 20, 2016

Adirondack Regional Tourism Council’s ‘Real Adirondack Stories’ Receives International Recognition

April 5, 2016
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Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
333 Broadway, Suite 360
Troy, NY 12180
ph: (518) 687-1350