Business-to-Target

Today, business-to-business (B2B) companies are executing research online well before they reach out to a potential vendor or partner. This shift in the sales process makes it imperative for companies to develop a strong web presence, whether targeting customers or other businesses.

It’s no longer important for brands to pursue B2C or B2B marketing strategies independently. What is most meaningful is what we call “Business to Target” or B2T.

Whether you consider your marketing focus to be B2C or B2B, a solid online first impression is imperative. We help clients develop marketing tactics to achieve their business goals, which start with reaching their target. After all, it’s about the audience-- the target-- and leveraging the most strategic and creative marketing tactics to engage and retain those targets long-term.

Who is the target audience? How do we effectively target them? How do we engage them sufficiently to achieve the desired outcome, be it a purchase order, reservation, or meeting request?

These are the questions we help clients answer. We have significant experience working with B2B brands and in using digital technologies to reach their customers. We leverage this expertise in the digital space with B2B brands for the benefit of clients that want to reach other businesses. Digital tactics like content marketing and social media that have proven success in solidifying brand loyalty and customer engagement for B2B brands are equally effective for companies marketing to vendors or partners.  It’s the focus on the target audience that matters, whether that target is a customer or another business.

Associated Campaigns
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

LAKE PLACID, NY - Adworkshop, a certified women-owned marketing agency with offices in Lake Placid and Troy, announces the addition of Tait Wardlaw and Sarah Harris to its staff....

July 20, 2016

Adirondack Regional Tourism Council’s ‘Real Adirondack Stories’ Receives International Recognition

April 5, 2016
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Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
333 Broadway, Suite 360
Troy, NY 12180
ph: (518) 687-1350