Branding + Messaging

Brand recognition does not happen overnight. The emotional connection a business develops with its audience begins with a logo and builds over time through visual, contextual, verbal and written representation into the unique personality that sets your brand apart from others.

If your brand were a person, who would it be?

Utilizing a unique set of tools and tactics that include discovery meetings, card sorting exercises, and persona development we help brands define key traits and create a one-of-a-kind brand platform.

Each aspect of brand management is driven by the overall brand strategy. Strategy gives focus to brand management and provides the platform that enables consistency across marketing tactics.

Branding.

Beyond the logo, we help organizations further define and reinforce their brand through the development of brand guidelines, a brand platform, positioning statements, and key messaging. 

Messaging.

A successful brand has a strong foundation, and embodies essential, “ownable” qualities that it conveys in a cohesive message. We work with clients to review existing messaging, identify current and desired target audiences, and deliver a road map to ensure that the brans’ core messages reach their target audiences. 

Associated Campaigns
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

LAKE PLACID, NY - Adworkshop, a certified women-owned marketing agency with offices in Lake Placid and Troy, announces the addition of Tait Wardlaw and Sarah Harris to its staff....

July 20, 2016

Adirondack Regional Tourism Council’s ‘Real Adirondack Stories’ Receives International Recognition

April 5, 2016
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Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
333 Broadway, Suite 360
Troy, NY 12180
ph: (518) 687-1350