Brand recognition does not happen overnight. The emotional connection a business develops with its audience begins with a logo and builds over time through visual, contextual, verbal and written representation into the unique personality that sets your brand apart from others.
Utilizing a unique set of tools and tactics that include discovery meetings, card sorting exercises, and persona development we help brands define key traits and create a one-of-a-kind brand platform.
Each aspect of brand management is driven by the overall brand strategy. Strategy gives focus to brand management and provides the platform that enables consistency across marketing tactics.
Beyond the logo, we help organizations further define and reinforce their brand through the development of brand guidelines, a brand platform, positioning statements, and key messaging.
A successful brand has a strong foundation, and embodies essential, “ownable” qualities that it conveys in a cohesive message. We work with clients to review existing messaging, identify current and desired target audiences, and deliver a road map to ensure that the brans’ core messages reach their target audiences.