SARATOGA SPRINGS, NY (September 24, 2018) – Adworkshop, a full-service marketing agency with offices in Lake Placid and Saratoga Springs, kick-started an expansion plan with the hire of Michael Fudzinski to the newly created role of Executive Vice President.
Fudzinski, the former Global Director of Partnership Marketing at Red Bull North America, brings 15 years of business development and marketing experience to the new role as Executive Vice President at the workshop. While at Red Bull, he successfully led the event sponsorship program. Prior to Red Bull, Fudzinski spent more than six years at Octagon’s Olympic and Action Sports Division working with Olympic athletes. He has worked with major brands, including Vail Resorts, GoPro, L.L. Bean, Utah Sports Commission, and BFGoodrich Tires.
Reporting to agency President Tim Kelleher, Fudzinski’s mandate includes growing the agency by identifying and securing new clients, while developing the agency’s service offerings for current clients.
“To attract someone from a major brand like Red Bull, which is renowned for its innovative and boundary-pushing marketing campaigns, is in line with the vision I have for Adworkshop’s growth as an agency,” said Kelleher. “Michael’s talent and drive, coupled with his industry experience make him a natural leader for the workshop’s next chapter.”
“It’s exciting for me to join forces with Tim and his team; his vision for where he wants to take the agency is incredibly motivating,” said Fudzinski. “I moved to Lake Placid after college and started my career working for the Olympic Authority, which ironically, is a current client. We have some very exciting plans for the Workshop that we have been developing behind the scenes, and it’s very cool to see them coming to life.”
With the workshop’s expansion into new markets – including a– as well as the hire of several key staff members, Kelleher added that is team is poised to deliver innovative and creative strategies to current and new clients.