To garner awareness and business, it’s not only important – it’s necessary – that your website maintains high visibility in search engines. What determines that visibility is a constantly evolving blend of website engineering, design, usability, and relevance driven by changes in technology and the way that we interact with our devices? 2015 marked the first year that mobile-based searches surpassed desktop searches, and since then, the ratio of mobile-to-desktop searches continues to grow. In response to this and in an effort to provide a better experience for mobile web searchers, Google began planning for mobile page load speeds to integrate into their algorithm.
Headlining in many conversations here at Adworkshop is Google’s “Speed Update,” the announcement that the speed at which the mobile version of your website loads will play into your mobile search engine visibility.
Are you curious to see how your site speed stacks up? We would be happy to run a complimentary site speed scan for you and provide professional interpretation of what your score means and where the opportunities for optimization are. Prepare your business and website for Googles next round of algorithm changes to stay on top of the search engine results.
Contact us for your complimentary site speed audit.