PR Manager and Content Curator

Adworkshop is seeking an energetic, proven writer who thrives in a fast-paced environment.  

Did we just describe you?  If so, then read on and apply today!  

The PR Manager & Content Curator will assume responsibility for researching, identifying and creating content and stories for all assigned clients; will actively promote all assigned PR clients; and will work with the larger creative team to identify and implement robust creative strategy as part of Adworkshop’s creative department.

Duties & Responsibilities

  • Identifies new story angles
  • Writes engaging and newsworthy press releases, pitches, media alerts and other communications, in addition to other press materials as needed
  • Crafts compelling copy for a variety of additional  digital scenarios, including, but not limited to, websites, paid social ads, email marketing campaigns, etc.
  • Handles day-to-day activities for assigned clients.
  • Contributes to client and internal strategy meetings.
  • Fosters strong media relations through communications, facilitating media visits, and face-to-face engagement opportunities
  • Fields calls and responds to media inquires
  • Proactively coordinates interviews and places stories that effectively communicate the client’s positioning and core messages.
  • Oversees timely distribution of all materials to targeted media; manages editorial calendars; and maintains the media contact database
  • Establishes strong relationships with key colleagues in other teams to identify new integrated opportunities.
  • Maintains and pursues new skill sets related to appropriate and effective use of the new PR including link building, article submission, social media and SEO PR.
  • Keeps timely contact with retainer clients including bi-monthly report and meetings as necessary.
  • Continues to develop writing skills that translate across different platforms (traditional PR, web, social, print, etc.)
  • Coordinates and maintains project timing, follows budgets and monitors one’s time effectively, elevating questions and concerns to one’s supervisor.
  • Assists with Agency advocacy by writing for releases, website content, social properties and other self-promotion activities & campaigns.


  • A history of excellence in active research, listening, writing, story-telling and professionalism
  • Bachelor’s Degree in Journalism, English, Marketing, Communications or equivalent experience required
  • Advanced Degree with leadership, business or communications focus desired
  • 4 years history of professional success in communications
  • Demonstrated success rapidly building and maintaining relationships
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

LAKE PLACID, NY - Adworkshop, a certified women-owned marketing agency with offices in Lake Placid and Troy, announces the addition of Tait Wardlaw and Sarah Harris to its staff....

July 20, 2016

Adirondack Regional Tourism Council’s ‘Real Adirondack Stories’ Receives International Recognition

April 5, 2016
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Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
333 Broadway, Suite 360
Troy, NY 12180
ph: (518) 687-1350