Digital Marketing Specialist

Are you someone who is highly motivated and who can utilize your creativity and technical skills to produce measurable results?

If so, then you may be our newest Digital Marketing Specialist

The Digital Marketing Specialist produces cutting-edge search engine optimization (SEO) and local search strategies to maximize organic search visibility for the agency and its clients in our Lake Placid office.

In this challenging, yet rewarding, position the Digital Marketing Specialist will be responsible for all duties relating to ongoing and newly acquired search campaigns including, but not limited to: execution of SEO and local search tactics; client communications, presentations, and reporting; website and organic search audits; website testing and launches; analytics reviews and analysis; and internal communications and coordination.

Duties & Responsibilities

  • Become an expert/thought leader in search engine technology with continued learning and growth in the industry to stay in the forefront of the search marketing sector. 
  • Provide a contributing voice into digital marketing strategy & budget; ultimately execute to those strategies on-time and within budget
  • Manage the execution of well-rounded local and organic search campaigns, including on-site and off-site tactics, while utilizing 3rd party tools and leading best practices
  • Conduct monthly benchmarking and maintain detailed notes and organization regarding completed tactics, possible testing opportunities, client communications, and other record keeping
  • Provide sustaining digital marketing support to existing customer base and actively participate in new business opportunities
  • Educate internal and external teams about organic and local search and act as an agency advocate for the search marketing sector

Qualifications

  • Bachelor’s Degree in Business or Marketing, or equivalent experience
  • Demonstrated success in prior roles requiring exceptional attention to detail and deadlines
  • A history of excellence in analytics, mathematics and problem solving
  • Ability to think creatively, analytically, and strategically
  • Strong communication skills both verbal and written, in order to rapidly build / maintain relationships and conduct internal and external presentations
  • A demonstrated passion for web technologies & search marketing
  • Experience with HTML and CSS preferred
  • Experience with search tools is strongly preferred (e.g. Google AdWords, Google Search Console, Google Analytics, Bing Ads, Bing Webmaster Tools, Moz)
  • Achieve and maintain personal Google AdWords and Google Analytics certifications
  • A desire to continue learning. growing and improving personal knowledge and skills

Benefits & Compensation

  • Be a part of an employee-owned company located in the Heart of the Adirondack mountains
  • Competitive based salary & Incentive Compensation Structure
  • Comprehensive medical, dental, vision & life insurance plans
  • 401(k)
  • Paid Time Off
  • Paid holidays

About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

Latest News

LAKE PLACID, NY - Adworkshop, a certified women-owned marketing agency with offices in Lake Placid and Troy, announces the addition of Tait Wardlaw and Sarah Harris to its staff....

July 20, 2016

Adirondack Regional Tourism Council’s ‘Real Adirondack Stories’ Receives International Recognition

April 5, 2016
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Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
333 Broadway, Suite 360
Troy, NY 12180
ph: (518) 687-1350