Website Design ‘Wows’ with Stunning Images and User Experience

Big on epic heli-skiing and short on time, an Alaskan guide service enlists us to launch a new adaptive website in time for their heavy booking period.

Business Challenge

Based in Girdwood, Alaska, Chugach Powder Guides (CPG) came to us in 2014 with a big goal: create a visually engaging, adaptive website with an aggressive launch date to capitalize on the ski company's heavy booking period. We had a short window of time to overhaul the company’s website and integrate the existing Customer Relationship Management (CRM) software to ultimately elevate the brand as the top helicopter skiing guide service in Alaska.

Solution/Implementation

Our web design team created a new site to capture the grand scale of CPG's heli skiing terrain in Alaska through powerful imagery and strategic site architecture. The resulting design conveys Chugach’s epic scale of adventure, which spans more than 750,000 acres, and provides guests access to private, snow-covered steeps, bowls, spines and glades in the Chugach Mountain Range. 

In addition to highlighting the breathtaking scenery and options available to CPG’s guests, the site connects users to tailored content, making it easier for them to evaluate the types of trips offered, find pertinent travel details, and book a trip. 

To ensure CPG was positioned for success, we created a custom, mobile-friendly email template to complement the site’s design and optimize content strategy. Working within their tight timeframe, we completed the site in just two months, ensuring a Labor Day launch, which is traditionally the start of the company’s heaviest booking period.

Chugach Powder Guides
  • active outdoor recreation
  • skiing
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

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