As the official tourism resource for New York’s Adirondack Region, the Adirondack Regional Tourism Council (ARTC) is charged with driving visitation to the region through dynamic, multimedia-rich, integrated marketing and public relations strategies, including robust social media channels with quality content. More specifically, we were tasked with building a community of brand advocates, and leveraging user-generated content to further engage potential travelers with dynamic and inspiring messages about the Adirondack travel experience.
Our team turned classic campfire story telling into a digital experience with VisitAdirondacks.com/area-adk. This hub serves as a digital campfire providing an intersection of owned media, like Facebook, Instagram and Youtube, with user-generated content. It’s a place for travelers to share personal experiences and perspectives of the Adirondacks through words, images and video. Area ADK allows website visitors to drop into other lives for a moment, the digital version of reading a travel diary left behind by the previous guest. People are encouraged to share these stories, and their own, using #VisitAdks on Instagram, Facebook and YouTube.