Greene County in New York’s Catskill Region was struggling against a stereotype from a bygone era of dilapidated family resorts, dated attractions, and amenities with little to entice today’s visitor. Sure, some Catskills resorts had fallen into disrepair, but these were located in the Southern Catskills, far outside of Greene County’s scenic landscapes and vibrant towns and villages. The challenge was disassociating Greene County from the Southern Catskills and rebranding the area.
In 2011, Greene County partnered with us on a rebranding campaign to create the “Great Northern Catskills of Greene County,” complete with a new logo and tagline to evoke the adventurous and artistic side of Greene County.
Through an integrated marketing strategy leveraging our full suite of services, we promote the Great Northern Catskills as an exciting year-round destination that offers thriving all-inclusive family resorts; many other lodging options; two first-rate ski resorts; a multi-layered arts, culture and history scene; world-class events and festivals; and an abundance of outdoor adventures.
A responsive website acts as a one-stop resource for visitors looking to plan their trip or discover the incredible array of things to do in this unique region. In addition, Greene County’s integrated marketing and public relations efforts keep the region top-of-mind as a world-class travel destination for outdoor adventure-seekers, artists, families and leisurely travelers.