Grant Writing Services for Heritage Trail

Cultural not-for-profit sought Adworkshop's assistance in securing funds through the NYS Empire State Development Consolidated Funding Application to promote a unique attraction that brings art to life.

Business Challenge

The Hudson River School of Art Trail (HRSAT) consists of several stops throughout the Northeast, where people can hike in the footsteps of Thomas Cole, a 19th century artist and founder of Hudson River School of landscape painting. The culture not-for-profit turned to us for assistance in securing a Consolidated Funding Application (CFA) grant through New York State’s Empire State Development to promote the Art Trail on several platforms.

Solution/Implementation

Working with our HRSAT partners, we co-wrote a marketing plan and project description that outlined a cohesive strategy to reach the intended audience.  Included in the proposal was paid search marketing and public relation services which drove visitors to an informative landing page with itineraries accessible on all devices.

Thomas Cole National Historic Site / Hudson River School of Art Trail
  • arts + entertainment
  • destination marketing
  • non-profit
  • travel attractions
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

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