Beaver Mountain Log & Cedar Homes is a luxury log and timber frame home resource. The family-owned company offers custom-built homes from start to finish. Given the tight competition, Beaver Mountain wasn't receiving the qualified leads they had expected from traditional advertising tactics. Thus, we were tasked with seeking new avenues and methods to reach Beaver Mountain’s niche target audience.
To tackle Beaver Mountain’s challenge, we designed and implemented a pay-per-click (PPC) Google AdWords program. The ultimate goal is that the user clicks on our ad to learn more about Beaver Mountain’s offerings. Targeted PPC campaigns like this can prove extremely effective in driving traffic to a business’ website.
Our search marketing team did extensive keyword and competitive research to ensure the ads would be served to a qualified audience. Then, partnering with the client, we established a target demographics and created ads that are now served on the Google Search Network. By monitoring the campaigns click through rate (CTR), cost-per-click (CPC), conversion rates and other key metrics, we are able to constantly optimize the campaigns for better performance.