An AdWords Campaign Yields Impressive Click Through Rates

As paid ads become more prominent in search results, we can give clients new avenues to reach potential customers and grow their business through services such as Google’s AdWords.

Business Challenge

Beaver Mountain Log & Cedar Homes is a luxury log and timber frame home resource. The family-owned company offers custom-built homes from start to finish. Given the tight competition, Beaver Mountain wasn't receiving the qualified leads they had expected from traditional advertising tactics. Thus, we were tasked with seeking new avenues and methods to reach Beaver Mountain’s niche target audience.

Solution/Implementation

To tackle Beaver Mountain’s challenge, we designed and implemented a pay-per-click (PPC) Google AdWords program. The ultimate goal is that the user clicks on our ad to learn more about Beaver Mountain’s offerings. Targeted PPC campaigns like this can prove extremely effective in driving traffic to a business’ website.

Our search marketing team did extensive keyword and competitive research to ensure the ads would be served to a qualified audience. Then, partnering with the client, we established a target demographics and created ads that are now served on the Google Search Network.  By monitoring the campaigns click through rate (CTR), cost-per-click (CPC), conversion rates and other key metrics, we are able to constantly optimize the campaigns for better performance.

Beaver Mountain Log Homes
  • resorts + lodging
We’re excited to have partnered with Adworkshop for our “online” marketing. By listening to our needs and then demonstrating your expertise, you have created a website that communicates our “Unique Selling Proposition."
Ken Clark
President, Beaver Mountain Log & Cedar Homes
About Adworkshop

Adworkshop is an employee-owned integrated marketing agency providing strategic consulting and creative marketing solutions that help clients solve their evolving business challenges. Rooted in destination marketing from the 1980 Winter Olympic Games, Adworkshop has grown into an agency of 30+ talented employees whose expertise across marketing disciplines leads to innovative strategies and measurable results for destination marketing organizations, tourism businesses, active outdoor companies, educational institutions, health care companies, economic development agencies, and other businesses.

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Where To Find Us
44 Hadjis Way, Cold Brook Plaza
Lake Placid, NY 12946
ph: (518) 523-3359
f: (518) 523-0255
333 Broadway, Suite 360
Troy, NY 12180
ph: (518) 687-1350