Television

In an era when commercials can be blocked rather than viewed, effective television advertising requires strategic and creative execution.

It's no secret that people are increasingly watching TV while they multi-task. Getting viewers to stop and pay attention takes something special, something they haven't seen before. That's where we come in. Fresh ideas, original concepts and well-placed messages will give your brand the upper hand.

Our ability to garner the lowest possible rates gives our clients a huge advantage in generating reach across designated markets. We have been utilizing the Time Warner Cable system's interactive TV for over five years. In fact, as one of the pioneers in this field, Time Warner has used Adworkshop clients as case studies for national sales. We also work with Cablevision and The NY Interconnect on their interactive TV offering. This technology enables viewers to interact with a TV spot to actively request additional information from an advertiser through their remote control. In addition, we can also incorporate a Video-on-Demand channel to entice viewers with informational videos to increase engagement.

With a combination of strategic knowledge of markets, strong creative execution, and constant adjustment of the schedule, we can deliver successful results.

In addition to media placement, we offer the following broadcast services.