Radio

Adworkshop purchases radio time on a total reach plan using Optimum Effective Scheduling to ensure that up to half of each radio station's listeners will hear our message a minimum of three times within the period of one week. Research has shown that three exposures is the optimum frequency for a commercial, and any exposure beyond that begins to produce diminishing returns. Similar to our broadcast television media buys, we frequently produce radio spots that drive listeners to a call center or specific website for more information as a means of tracking effectiveness.

In addition to media placement, Adworkshop offers the following radio services:

• Script Writing
• HD Recording