Media Buying Services

Our in-house, full-service media team plans, negotiates and buys all forms of media, including broadcast television and radio, print, out-of-home, and online. We have developed relationships with media vendors in the U.S., Canada and abroad. The success of our media-buying service is judged by both the effectiveness with which we reach our target audiences and the low costs we negotiate for our clients. To ensure that all involved in the process are fully informed, we provide our clients with all relevant information including (but not limited to): demographic, and behavioral studies of subscribers, listeners, and viewers through primary and secondary research, media profiles, coverage maps, rating points, readership, listenership, and viewership of all media outlets.

We implement media plans which will take into consideration the most effective and efficient ways of reaching the target audience. We are media-neutral, and believe the best results are generated through a consistent message distilled through a number of appropriate media vehicles. Research shows that internet, magazines, outdoor, radio and TV incrementally contribute to overall advertising impact. These results reinforce the power of multiple media in the mix, which can be described as "surround-sound marketing." We explain "surround-sound marketing" by using the analogy that each medium, like each speaker in a surround-sound stereo system, produces the greatest impact when working in a coordinated fashion. Using this principle, marketers can leverage media so that the effect of combined media is greater than that which any one medium can produce alone.