Paid Search Marketing

Looking to take the next step in your search marketing efforts? Engaging in a paid search or pay-per-click (PPC) program can increase your site's visibility within the search engine results pages (SERPs) even further. We collaborate on paid search campaigns that utilize industry trends and best practices to complement organic search engine optimization efforts while staying true to ethical standards. As a certified partner with Google AdWords powered by a two-member Google-certified team and a Bing Ads Accredited Professional, our search marketing efforts are highly concentrated on creating results for your brand on the internet's largest search engines – where the clicks really matter.

At the start of a paid search marketing campaign, our team does their research to determine what will be the best-performing keywords for your brand and from there, we create compelling ads that will garner high click-through-rates (CTRs) and low cost-per-clicks (CPCs) on a year-round or seasonal basis.  Our Google AdWords certified partners and Bing Ads Accredited Professional understand how important continuous optimization is for your bottom line. By utilizing best practices for Google and Bing Search and Search Partners Networks, or optimizing text and image ads across the Google Display Network, we can routinely reduce CPCs for your competitive keywords, allowing for more clicks for the same budget. And this doesn't stop at Google and Bing. We are well-versed in the world of LinkedIn ads, as well. By targeting these platforms, you will be presented to a large, targeted audience looking specifically for your product.

Creative paid search marketing campaigns that position your brand as competitive within your budget? We can do that. Discover how today.

Find out how this vacation rental company leveraged a PPC campaign to increase online bookings and revenues.

EXAMPLE CAMPAIGNS
Greene - MainImage
Greene County Branding

With so many regions in central New York claiming that they are THE Catskills – how does Greene County stand apart as unique? We endeavored to find out.

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The Adirondacks | an Aerial Tour of the 6 million acre park
Utilizing AdWords for Video to Increase Client Exposure on YouTube

With YouTube continuing to be one of the top visited websites on the internet, it is a logical marketing platform to reach a target audience.

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ADWORKSHOP INSIGHT

Think that short-term, seasonal pay-per-click (PPC) travel and tourism advertising campaigns require less search optimization than long-term campaigns to garner success? Think again.

Author: Shelly Cihan
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Organic Search

Increase visibility in organic search rankings.

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518.523.3359
44 Hadjis Way • Cold Brook Plaza • P.O. Box 645 • Lake Placid, NY 12946