Travel & Hospitality

Free time is a rare luxury for most. So there's no time for a vacation gone bad. We accentuate the unique benefits of a destination, giving consumers the confidence to select that perfect place to escape and recharge – the one that speaks to their soul and will have them returning for more.


Adirondack Regional Tourism Council

Adirondack Regional Tourism Council is a 25-year cooperative of the counties within the six-million-acre Adirondack Park. Through research, we discovered that the most appealing aspect of the Park to potential visitors is its impressive size. We focused our advertising on the fact that you can fit all of the largest parks out west inside and still have room left over. That, coupled with stunning scenic beauty and plentiful water, had people requesting travel guides to come to a place that is still "forever wild."

Mirror Lake Inn Resort and Spa

Mirror Lake Inn Resort and Spa is an Adirondack luxury lakefront resort with the longest standing AAA 4 diamond rating in New York state outside of Manhattan. The Inn focuses on a comprehensive marketing plan and consistent messaging across all mediums. Details are consistently tracked and new techniques used to increase room nights. To continue to engage return customers the Inn uses conversational and experiential marketing to elicit an emotional connection. A "Picture Perfect Stay" contest captures enchanting and beautiful moments and the best Mirror Lake Inn memory contest has touched the hearts of many, including ours.

Cooperstown/Otsego County Tourism

Cooperstown/Otsego County Tourism is the official promotional agency in this popular, central New York county. Tourism is one of the county's largest industry's with approximately 500,000 people visiting each year, spending some 134 million dollars. To most people, Cooperstown is associated with baseball. We saw an opportunity to change people's perceptions and clearly show them that Cooperstown is baseball and much more. With compelling venues and activities throughout the county, we showcased each with a strong message: "Believe It or Not This is Cooperstown." This creative messaging was rolled out on a variety of different platforms including broadcast, print, radio, out-of-home, internet, social media, lure collateral, e-marketing, and the official website, ThisIsCooperstown.com, providing visitor resources including lodging packages, recreation, events, video tours, interactive trip planning maps and more.