Healthcare

Despite the rapid changes in healthcare, one thing remains the same: consumers seek providers with cutting-edge technology and a genuine concern for their well-being. We cherish the opportunity to bring forth these truths about our healthcare clients.


Kinney Drugs

Kinney Drugs is the 17th largest drug store chain in the country. Moreover, they are an employee-owned business that focuses their efforts on personal service and innovative community health programs. To combat the large national chains moving into "Kinney Country," we produced television spots that focused on actual stories of how Kinney Drugs helped the local communities.

Canton-Potsdam Hospital

Canton-Potsdam Hospital needs a strong branding campaign to communicate its principal service lines. This campaign showcases positive patient outcomes from the competent compassionate care offered at CPH. The headline "Now I can" shows individuals who are able to resume a normal lifestyle after treatment at CPH. The ad series brings home the simple pleasures of rural life: fly fishing, blueberry picking, wading into the stream, and playing ice hockey. The tagline "Caring beyond Medicine" demonstrates the Hospital's commitment to more than the science of medicine but rather to a culture of service excellence and quality care.