W.L. Gore & Associates is a $2.5 billion company which, for more than 50 years, has built a worldwide reputation for product leadership and integrity. Their revolutionary GORE-TEX® fabric, is waterproof to keep you dry, windproof to keep you warm and breathable to keep you comfortable – all day long. We created a co-branding partnership for W.L. Gore & Associates and the Adirondack Regional Tourism Council to tap into like-minded outdoor recreationists for the GORE-TEX® family of consumer products. A series of print ads have appeared in Adirondack fishing, hiking and boating travel guides. Online exposure includes featured listings on VisitAdirondacks.com recreational pages, sponsorship of an Adirondack weather report, cross-promotional support for the GORE-TEX® Experience More Challenge and e-newsletter sign-ups.