Established in 1946, Paul Smith's College offers two-and four-year programs in the areas of Natural Resource Management & Ecology and Commercial, Applied & Liberal Arts. The only College located within the Adirondack Park, Paul Smith's offers a lakeside campus with a 14:1 student to faculty ratio and boasts a 90% career placement rate.

Adworkshop works with multiple campus offices and has designed the Annual Report for the Office of College Advancement, the Financial Aid Planning Guide for the Financial Aid office, and multiple print collateral pieces for the Admissions Office and Office of Transfer and Veteran Services, including their direct mail campaign for prospective students. Adworkshop and Paul Smith's College also collaborate on the college's social media efforts.