North Country Savings Bank is a community bank which prides itself on being close to its customer. Its tagline is "The Neighbor you can depend on". An extension of this messaging is "The Neighbor News" a three-pronged plan to inform and educate new and existing Bank customers.

North Country Savings Bank also prides itself on basing its lending decisions on more than just credit scores. They believe it's the story behind the credit score that counts. The core message "we get the whole story" resonates with potential borrowers who don't fit a traditional model yet are worthy of consideration. Creative uses traditional nursery rhymes such as "Little Miss Muffet" and the "Old Lady who lived in a shoe" to showcase how a the nursery rhyme would read differently if a page were torn out of the book.