Greene County Office of Economic Development, Tourism & Planning was searching for an Agency of Record to collaborate with them on a complete Destination Marketing Campaign. Partnering with Adworkshop/Inphorm, the campaign began with a rebranding of Greene County to The Great Northern Catskills. Including a tag line of "Awaken to Adventure", which alludes to Greene County's very prominent Rip Van Winkle legend, invites the visitor to explore all the opportunities for family fun and adventure this four-season destination has to offer.

After the brand was launched Adworkshop created a website which serves as a one-stop tourism resource for travelers looking for upcoming events and festivals, area attractions, arts and cultural offerings, outdoor activities and their myriad of lodging properties from B&B's to campgrounds to their unique all-inclusive family resorts.