Golden Arrow Lakeside Resort, nestled on the shores of Mirror Lake in the heart of Lake Placid, offers guests a variety of amenities with breathtaking Adirondack views. However, standing out among the competition is not easy in a resort town. Adworkshop works with Golden Arrow to develop a stronger brand presence through creative and inviting marketing pieces. Efforts include the development of a new Golden Arrow logo, along with continued media buys, ad placements and print collateral pieces.