The Adirondack Regional Tourism Council...
is a 25-year cooperative of the counties within the six-million-acre Adirondack Park. Through research, we discovered that the most appealing aspect of the Park to potential visitors is its impressive size. We focused our advertising on the fact that you can fit all of the largest parks out west inside and still have room left over. That, coupled with stunning scenic beauty and plentiful water, had people requesting travel guides to come to a place that is still “forever wild.”

Mirror Lake Inn Resort and Spa...
is an Adirondack luxury lakefront resort with the longest standing AAA 4 diamond rating in New York state outside of Manhattan. The Inn focuses on a comprehensive marketing plan and consistent messaging across all mediums. Details are consistently tracked and new techniques used to increase room nights. To continue to engage return customers the Inn uses conversational and experiential marketing to elicit an emotional connection. Currently a “Picture Perfect Stay” contest captures enchanting and beautiful moments and the best Mirror Lake Inn memory contest has touched the hearts of many, including ours.

Cooperstown / Otsego County Tourism...
had an identity problem. Whenever this popular destination came up in conversation, people automatically made an association with baseball. We saw an opportunity to change people’s perceptions and clearly show them that Cooperstown is filled with other venues and activities. With many partners throughout the region, we showcased each with a strong message: “Believe it or Not, This is Cooperstown.”