Canton-Potsdam Hosptial...
needed a strong branding campaign to showcase the compassionate care a small rural hospital can provide, while also investing in technology and the services that are expected at bigger urban hospitals. We demonstrated that Canton-Potsdam Hospital is more than medicine and dedicated to a culture of service excellence and quality patient care.

Kinney Drugs...
is the 17th largest drug store chain in the country. Moreover, they are an employee-owned business that focuses their efforts on personal service and innovative community health programs. To combat the large national chains moving into "Kinney Country," we produced television spots that focused on actual stories of how Kinney Drugs helped the local communities.