ACTIVE OUTDOORS

When you creep to the edge and look down the highest vertical drop in the eastern United States something happens. It has to do with adrenaline - it's 90% thrill and 10% terror. Or it is the other way around? You get to decide. We have captured this for a variety of clients.

W. L. Gore & Associates...
wanted to tap into like-minded outdoor recreationists for their GORE-TEX products. We created a series of print ads in Adirondack travel guides staking a claim that this six-million acre park is undeniably GORE-TEX country. This powerful brand association exposed over 200,000 outdoor enthusiasts to their waterproof, windproof and breathable gear.

Whiteface Mountain...
has heavy competition from Vermont ski areas with bigger budgets and better name recognition. However, Whiteface has an edge: they have the highest vertical drop in the East, and a vibrant mountain village in Lake Placid. We conveyed to boomer couples and skiing families that Whiteface is the "big mountain" surrounded by the Olympic venues in an authentic alpine resort community.