News Releases

LAKE PLACID, NY – Adworkshop, The North Country’s leading employee-owned marketing agency, announces the addition of three new faces to its growing Internet team: Martin Marks, Andrew Carolla and Chris Panza.

Both Chris and Martin join the Adworkshop team as Web Developers. Martin previously worked as a private IT consultant, and is the former webmaster for several Web sites. Prior to joining Adworkshop’s Internet Team, he worked for the International Institute of Buffalo as a systems administrator. Martin will assist in executing interactive and web-based projects. Before joining the Adworkshop team, Chris worked as a quality assurance engineer and team coordinator in Connecticut. With his background in graphic design and multimedia branding, Chris will handle multiple projects for Adworkshop’s clients.

As Adworkshop’s new Internet Creative Designer, Andrew’s involvement in the step-by-step process of web design and illustration, including maintaining projects upon completion, will be essential for upcoming web-based projects. Andrew’s background is in Web site design and development, including graphic design and digital media.

“As our internet-based projects and client list grow, Adworkshop continues to look for talented team members to help with the increasing workload,” said General Manager Darcy Norfolk. “We are proud to have Chris, Martin and Andrew on our team and look forward to moving the company forward together.”

LAKE PLACID, NY - Adworkshop, the largest full-service marketing communications company in the North Country, has created a new Web site for Christmas & Associates, a land sales company based in Camden, N.Y., specializing in land and cabin sales, as well as rentals. The site, LandandCamps.com, incorporates an aesthetic overhaul, as well as a new content management site, while at the same time boosting traffic to the site. Since its launch January 4th, the site has had more than 8,000 unique visits, a huge increase in visitor traffic. The Adworkshop team also incorporated a search marketing paper-click campaign to monitor web traffic to the site. A new feature on the site, the "Bragging Board," allows owners to submit photos taken while at camps purchased from Christmas & Associates.

LAKE PLACID, NY - Adworkshop, the largest full-service marketing communications company in the North Country, recently launched a mobile Web site for the Mirror Lake Inn Resort & Spa. Located in Lake Placid, the owners of this four-diamond resort wanted guests "on-the-go" to be able to quickly access information about its spa, three restaurants, location, and more.

"As the popularity of smart phones continues to escalate, we wanted to ensure the Mirror Lake Inn could have an easily accessible mobile website," said Jon Bouman, the agency's media director.

Designed and launched as a simple, five-page site, it allows smart phone users to automatically access this user-friendly mobile version when they point to the regular Web site from their phones. In addition, Adworkshop is running a paid mobile search marketing campaign to reach smart phone users who are in Lake Placid and want to search for dining or spa services.

On your mobile phone go to m.mirrorlakeinn.com

LAKE PLACID, NY - The Fort Drum Regional Liaison Organization (FDRLO) started the new decade with the release of "Welcome to Drum Country," a twenty-one minute promotional video.

The DVD, developed with Adworkshop, took four months to produce, was filmed over a five-day period, includes interviews from more than thirty-five people and, in its final edit, incorporates fifteen-hundred cuts from one scene to the next. The video's target audience is newly assigned soldiers and those entertaining reassignment options at Fort Drum, and his/her family members.

It became a necessity to advertise the benefits of Drum Country living after a study on military personnel housing and labor force issues was conducted for the FDRLO by Robert D. Niehaus, Inc. The 2008 survey indicated that more Soldiers than expected have dependents that do not chose to accompany the Soldier to Fort Drum.

Building on the DrumCountry.com website, the DVD focuses on six quality of life categories: housing, schools, medical services, career opportunities, communities and recreation. Within each category, concerns of an entire family are addressed: the soldier, the spouse and other family members, according to The Liaison.

LAKE PLACID, NY - Adworkshop & Inphorm is one of ten marketing communications agencies nationwide that has partnered to market their services collaboratively in order to increase the range of services available to their clients. The group is called the Alliance of Marketing Communications Agencies (AMCA) and they recently launched a group Web site at www.amcagroup.com to showcase their full range of marketing services.

"Our affiliation with AMCA and the marketing agency members provides our organization with valuable resources and an increased level of expertise now illustrated through a new collaborative Web site," states general manager, Darcy Norfolk.

AMCA's mission is to bring entirely new advantages to its members' clients with a national network of diverse marketing communications firms. With an AMCA member serving as a client's agency, the client gets access to a network of exceptional expertise and support as well as personal attention and local knowledge.

AMCA is an invitation-only network of firms with expertise in market communications, advertising, and public relations. Founded in the year 2000, AMCA meets every six months to hear leading thinkers in the field and to share best practices and learn from each other. Until recently the group functioned primarily as a forum to share ideas and best practices, however with the launch of the new Web site, the agencies in the network are collaborating to offer more expertise and depth of service to clients.

AMCA's members are headquartered across the United States and present various specialties of marketing services. Together, AMCA members share best practices and improve the quality and depth of services for each of the member agency's clients.

The network's members include Adworkshop & Inphorm of Lake Placid, New York; Curro, Rankin & Williams of Chicago, Illinois and Milwaukee, WI; Kleidon & Associates of Akron, Ohio; Merrick Towle Communications of Beltsville, MD; Michael Stumpf & Associates of Doylestown, PA; Nancy Marshall Communications of Augusta, Maine; Robert Sharp & Associates of Rapid City, SD; Webb Design Inc. of Taos, NM; and The Caliber Group of Tucson, AZ.