Darcy Norfolk

Darcy is responsible for overall agency management and directs the operations and activities of the corporation. She has been instrumental in establishing a strong operational foundation for ease of operations and quality of work. Darcy brings to Adworkshop business expertise, technical background and marketing passion. Born and raised in the North Country, Darcy has an 18 year background of diverse marketing experience. Prior to moving to Lake Placid in 2003, Darcy worked for billion-dollar technology companies including Symbol Technologies (now Motorola / Google.) She was involved in software mobile computing marketing and product development, mergers and acquisitions, as well as business development in the healthcare, retail, education, and hospitality industries. In addition, she was the Asia-Pacific Business Development Manager in Tokyo, Japan for one year. Throughout her career Darcy has been successful at managing and implementing successful marketing and product development initiatives and since arriving in Lake Placid Darcy has been entrenched in the tourism and destination marketing sector. She has a bachelor's degree in marketing from Canisius College and an MBA from Hofstra University, where she graduated magna cum laude.