The Great Northern Catskills

Greene County Office of Economic Development, Tourism & Planning was searching for an Agency of Record to collaborate with them on a complete destination marketing campaign. Partnering with Adworkshop / Inphorm, the marketing campaign began with a rebranding of Greene County. The Great Northern Catskills brand was born and featured the tagline of "Awaken to Adventure," alluding to Greene County's beloved Rip Van Winkle legend. The new brand invites the visitor to explore all that this four-season destination has to offer, from family fun to adventure.

Once the brand was finalized and launched, we created a tourism website to serve as a one-stop resource for travelers looking for upcoming events and festivals, area attractions, arts and cultural offerings, outdoor activities and lodging options - from B&B's to campgrounds to unique all-inclusive family resorts. Search marketing enhances their presence on search engines, which our talented team executes in-house.

Adworkshop has also created several print pieces promoting the new brand, from print ads and posters, to the latest travel guide. We continue to collaborate with Greene County of the Great Northern Catskills to spread the word about this unique region in New York State.