Adworkshop Insight

I'm Linda Jones, the administrative and print/production assistant at Adworkshop. I started my career as a graphic artist in the Houston area, and eventually worked my way up to art department manager. Needless to say, I gave up the big city with the big job to come home to Lake Placid. I started at Sir Speedy (now Compass Printing Plus) in 1989.

"In my eyes, using a hero image can be a very emotional, activating or even story-telling way to welcome people onto your site. And as we all know, humans are much more image- than text-orientated."
— Kai Heuser, Creative Director of Jung von Matt/Neckar GmbH

My name is Kelly Frady and I'm an Account Executive at Adworkshop. Although my career is dedicated to marketing, I was not overly-excited to hear about another new social media application; "Foursquare". My first impression of this "app" was that it appeared to be an urban version of Facebook's Farmville (in which I also do not participate).

If you have ever conducted an online search, chances are you have used Google. Holding the lion's share of organic and paid search, Google has become a household name throughout the world. Yahoo! and Bing have decided to give Google a run for their money.

How Earned Media engages travelers, increases website visibility and drives sales 

Traditional destination marketing techniques have relied on “push” tactics to gain awareness in the marketplace. TV, radio and print are reach and frequency media vehicles which only allow advertisers to have a one-sided conversation with consumers.