Traditional Advertising

As 2011 comes to a close and marketing plans are finalized for 2012, there is a lot to consider for the future. However, while drafting your marketing plan, don't forget about an important print creative piece that is simple and effective –and often overlooked: direct mail marketing.

With the ever evolving choices in today's media world, it takes constant vigilance and a tremendous amount of research to even attempt to stay current with all of the new trends and options.

Last week I celebrated Mother's Day. Both of my amazingly talented sons called me. The garden was prepared. My wonderful husband cooked dinner for me. As the smells of freshly baked bread and sausage-lentil-kale soup filled my home, it seemed the perfect time to pause and write a post for our agency blog.

I started my career as a graphic artist in the Houston area, before I became the administrative and print/production assistant at Adworkshop,  and eventually worked my way up to art department manager. Needless to say, I gave up the big city with the big job to come home to Lake Placid. I started at Sir Speedy (now Compass Printing Plus) in 1989.

In the age of electronic media, and the hype of the blogosphere, you would think magazines are on their proverbial death bed. Not so, according to the Magazine Publishers of America, who want to make sure everyone knows that readership is actually up (although ad revenue is down), and people still want their magazines.