Social Media

As a follow up to Part I of a recent post on Apple's Siri and the importance of reputation management, I want to share the various ways you can leverage consumer reviews to help your business—and tell you why you should be worried if you're not taking advantage already!

With the ever evolving choices in today's media world, it takes constant vigilance and a tremendous amount of research to even attempt to stay current with all of the new trends and options.

It's become no secret that Facebook ads perform about half as well as web banner ads, so why should you consider Facebook for advertising? With over 750 million active users, why not? Social media advertising on Facebook is not just the little block on the right side of your page.

The Internet, and social media specifically, is deeply embedded in our share-happy society. For many people, social channels dominate overall media consumption and serve as a primary avenue for communication, information gathering and dissemination.Social has become a philosophy—that has invaded everything we do.

This Sunday, The Lake Placid Ironman will be held for the 13th time in our Adirondack Mountains. More than three thousand athletes compete over the course of a grueling day that starts off with a 2.4 mile swim, a 112 mile bike ride, and concludes with a 26.2 mile run.