Search Marketing

The release of the iPhone 4S with new voice-search technology called "Siri" caused a stir among the search marketing world. But, what are the implications for business owners?

The Value of a Search Audit Why can't I find my website on Google or Bing? How can people find my website? What is my website missing? These are questions that someone managing a website may ask at one time or another. As is common in life, there is not a simple answer. There is, however, a process by which you may determine the cause of low rankings or a Google invisibility issue.

Many of our clients are engaged in travel and tourism pay-per-click (PPC) campaigns which are seasonal in nature. An argument could be made that because of short time periods, very little continued optimization is necessary for a successful program. However, a recent case study I produced explains why this is a common misconception.

The United States Census Bureau considers a baby boomer to be someone born during the demographic birth boom between 1946 and 1964; seventy-six million American children were born.  From the time they were conceived, Boomers have been dissected, analyzed, and pitched to by modern marketing agencies, over one thing or another.

Each and every year new trends emerge within the website design industry and staying on top of these trends and utilizing them in your own business's site design can help to keep your website eye-catching, current and relevant.