Media

Imagine if you were able to simply write a product question on a print advertisement and have that message immediately sent to a company? How about writing "buy" on a print ad and having your computer/pen find that item on Amazon.com? This fascinating technology is actually being developed, and has several other handy applications as well.

I did not have a chance to attend this year's conference, but as usual, it is filled with prognosticators waxing on future trends.

To capture an important student segment, The University of Phoenix launched a print campaign across several military school publications which had messages in Morse code.

The Florida Keys tourism agency has produced a new television ad that reminds people there's is no "app" (application) for all of the experiences you can have on a vacation down there.

Now, I'm not trying to say any ad medium is better than the next. They all have strengths and weaknesses. However, I have been finding myself defending all forms of print media more than ever due to the overwhelming buzz that the Internet has created. Remember, when it comes to building reach quickly, print and broadcast has the Internet beat hands-down.