Design and Branding

Building a brand takes thought and planning. The process involves many aspects, some of which include brand reputation, brand trust and brand promise. Your identity as a brand hinges upon solidifying these concepts into one cohesive initiative—and then consistently communicating that unified message at every touch point.

Each and every year new trends emerge within the website design industry and staying on top of these trends and utilizing them in your own business's site design can help to keep your website eye-catching, current and relevant.

The landscape of advertising and marketing has always been changing, but never so drastically as in the past decade. Creatives in a marketing communications agency wear multiple hats, and must remain cognizant of developments in all venues from traditional Creative media (Print and Broadcast) to Web, PR, and Social.

"In my eyes, using a hero image can be a very emotional, activating or even story-telling way to welcome people onto your site. And as we all know, humans are much more image- than text-orientated."— Kai Heuser, Creative Director of Jung von Matt/Neckar GmbH

I have summarized an excellent Google video on the pitfalls one can encounter when designing a website landing page: 1) Unclear call to action Make it obvious what they need to do next Have a compelling call to action Place offer above the fold 2) Too Many Choices