Content and Copywriting

Being that the majority of my clients are in the hospitality and tourism business, I know first-hand how important it is to engage with your customers – and I'm not just talking about the agency engaging with our clients, rather OUR clients engaging with THEIR clients.

Marketing best practices and principles change faster than the Adirondack weather. With the constant advent of new technologies, media channels and communication methods, the landscape constantly evolves and so do the strategies. But one thing is for sure—content marketing is the future of the industry.

In my last blog post, I gave a brief overview of the differences between inbound and outbound marketing, as well as paid, owned and earned media. Today, I'll be focusing solely on earned media, and how it can specifically help brands increase awareness and engagement with their target audience.

Where else could you get "jargon injectors" like this?

I have summarized an excellent Google video on the pitfalls one can encounter when designing a website landing page: 1) Unclear call to action Make it obvious what they need to do next Have a compelling call to action Place offer above the fold 2) Too Many Choices