Direct Mail For Your 2012 Marketing Plan
As 2011 comes to a close and marketing plans are finalized for 2012, there is a lot to consider for the future. However, while drafting your marketing plan, don't forget about an important print creative piece that is simple and effective –and often overlooked: direct mail marketing.
Seriously, direct mail is still relevant, and important to the overall success of your campaign. In fact, a recent study by Epsilon Targeting states the following:
- Customers surveyed in the U.S. and Canada Selected 'Mail' as their preferred method of receiving information for almost every category listed, from health care information to household products,insurance and financial services. (The only category where direct mail didn't rank #1? Travel. Customers were split on preferred information source – 29% liked the Internet, while 28% wanted direct mail.)
- Customers trust direct mail messages more than information received via e-mail or online.
- Customers feel valued when they receive a piece of mail.
Now, sending a postcard to a database of 100,000 names can be costly, so segment strategically. Remember, customers want to feel valued with that piece of mail, and receiving a plain white envelope to "Valued Customer" because that's all you could afford won't do the trick. Personalized Pieces with variable fields. Learn to engage the senses by incorporating taste, smell or sound to your piece. There are small things you can do to increase your yield and, consequently, ROI.
Of course, there are many other things to consider: target markets (women prefer direct mail over men), call-to-action and urgency of the message, just to name a few. And again,a strategic, integrated approach to marketing and communications is the key.But the notion that direct mail is no longer as valued or as important is far from the truth.
Contact us today and find out how we can help you reach your goals for 2012. Happy Holidays and happy planning!
Recent Entries
- Building a Brand Takes Courage - An Account Executive Perspective
- Part II: How We Achieve Responsive Websites for Legacy Browsers
- Responsive, Adaptive, Fluid, (Your Adjective Here) Web Design…What Does It Really Mean?
- Direct Mail For Your 2012 Marketing Plan
- Giving the Gift of Nature - Season's Greetings from Adworkshop
- Managing your Online Reputation, Apple’s Siri, and Consumer Reviews- Part II
- Apple's Siri Reinforces Importance of Reputation Management
- Media Choices and the Mix
- Search Audits - The First Step to Gaining the Right Web Traffic
- National Employee Ownership Month – An Employee-Owner Perspective
Relevant Topics
E-mail Signup
Want to learn more about current marketing trends and the latest strategies? Sign up today.
|
|
|
|
|
|
Comments
Every Door Direct Mail
Direct Mail Marketing is a simple and powerful way to get your message to your target audience.One of the benefit of using direct mail is that you can physically place your message in your customer's hand and encourage interaction.
Every Door Direct Mail
Direct mailing is the most simplest and affordable marketing medium for any business. This marketing medium is beneficial for small scale business as well as large scale business like pizza restaurants,Retail stores, Contractors, hair saloons etc.
Post new comment