What’s Old is New Again - Re-inventing Print Marketing

Last week I celebrated Mother's Day. Both of my amazingly talented sons called me. The garden was prepared. My wonderful husband cooked dinner for me. As the smells of freshly baked bread and sausage-lentil-kale soup filled my home, it seemed the perfect time to pause and write a post for our agency blog.

What's old is new again. Like the comforts of fresh bread and homemade soup, print collateral is re-inventing itself. In this age of optimized online content, smartphones, iPads and apps, YouTube videos, tweets and Facebook posts, print can be a vital element in your advertising marketing strategy. Print still excites people.

With less and less mail landing in your postbox these days, the well-designed printed piece gets noticed. "I am a firm believer in direct mail, because it is not evasive" says Salvatore Lacorte of Sony. "I get so much e-mail every hour that it is overwhelming, but when I get my mail, I look at it." And he's not the only one who feels this way.

There is something to be said for the touch and feel of a beautiful, full-color brochure. It demands undivided attention. It introduces readers to your brand. It engages an audience and compels them to act. Brochure marketing is really about targeting the right people with a precise message, at the most opportune time. At Adworkshop, interesting and imaginative brochures, print ads, direct mail pieces and display designs continue to be executed with skill, passion, and knowledge in order to help our clients reach their target audiences, drive web traffic and produce leads. New approaches such as the use of QR codes (quick response) in print ads, brochures, and other print collateral drive smartphone users to further interact with the brand by tying the codes to an online video, YouTube channel, or specific landing page. Sustainable design standards have become the norm; printers today operate digital presses and use recycled paper and vegetable-based inks. The production of 100% post-consumer recycled paper emits 25-50% less greenhouse gas and requires zero trees. It's a win-win.

Online content marketing and social media are definitely here to stay. As the digital world gets busier and busier, your printed piece is sure to stand out. Let us show you how.