Social Media Marketing: Perspectives and a Free Book!

"Perspectives on Social Media Marketing" is a great "go to" resource to address many of the questions marketers discuss these days as we engage online with clients, colleagues and other internal & external partners.

In the book, authors Stephanie Agresta & B. Bonin bough answer 89 questions via a he-said (brand) she-said (agency) conversation. Stephanie Agresta, is an executive vice president at PR firm Weber Shandwick and B. Bonin Bough is the director of digital & social media at PepsiCo. Both are widely regarded as cutting edge strategists & practitioners in this field, and the book boasts accolades from the likes of gurus such as Brian Solis, Gary Vaynerchuk, Charlene Li and Chris Brogan.

So, is social media marketing just additional ad space producing instant results with little resources? Or is it a passing fad? According to Bough and Agresta, it's neither. Bottom line: Social media is unique - and it takes time and commitment to achieve measurable results.

Together Bonin & Agresta discuss what social media is, how it has changed the marketing landscape, ways to leverage it for reaching consumers, how to best measure the ROI of a social media campaign, and more.

They do not always agree, and that in and of itself is very apropo given the topic and the impact that social media is having on our businesses, professional roles, and clientele. As social media blurs some of our traditional approaches to work, as it reshapes how we engage, it is imperative to be collaborative and approach a social media engagement strategy from multiple perspectives.

Bonin gets at the heart of this shift when he states "It is awhole new way of doing things that requires a cross section not just of PR and marketing, but also communications, creative, legal, customer relations and more."

Successful campaigns require internal collaboration where the different departments who touch the customer are aligned and synchronized – also often incorporating many elements that marketers term paid, owned, and earned media.

Without true integration & collaboration, the strategies and tactics outlined in "Perspectives on Social Media Marketing" can't be fully realized.

Book Giveaway!

We're giving away a copy of Perspectives on Social Media Marketing.

• To receive one entry, leave a comment below about what you want to learn about social media ingeneral or from this book in particular. 
• Tweet or post to Facebook about this book give-away for a second entry. (Make sure to tag us appropriately in the post so that we know!)

Entries must be receivedby 8 pm EST on Friday April 15th.