Pennsylvania Tourism Taps Foursquare for New Social Campaign

Foursquare is a social media application that allows its users to "check in" at their current location with their smart phones and find out insider tips, as well as see where their friends are located. if they check in to certain places enough times, they can get rewards (free drink, etc). If they check in the most times, they become "The Mayor", and receive even more privileges. PA is launching a Foursquare program as part of their Summer 2010 tourism push, to try and lure younger travelers. They have placed tips on hundreds of locations along 21 road trip itineraries, and reward check ins with badges - another element of  Foursquare fun.   "The Fantastic Roadtrip-a-Matic" is also incorporating QR Codes on posters at many locations to encourage check ins.