Experiential Tourism Interview

Premier Tourism Group recently sat down with Joe Veneto "the Opportunity Guy" and advocate of  the Experience Economy. Joe explains how destinations can create unique experiences that leave a powerful emotional connection with a visitor. That engagement and immersion creates a strong brand affiliation that lasts. One example I always remember is the Vermont Teddy Bear Company's "Build a Bear" program. not only is there a factory tour, but kids actually go through the process of building their very own custom bear - something they'll cherish for years.