Radio Spot Can Dial the Phone for You

May 03, 2010

A restaurant in Amsterdam wanted to track their radio campaign in a new way, so their agency incorporated DTMF (dual-tone multi-frequency), or tones that communicate a phone number to a landline phone. Seems kind of gimmicky, but I am pretty sure the people who heard the radio spot will generate buzz for them as it is very unique. Unfortunately, I can't recall much about the brand, as they only mentioned their name ONCE and really gave no reason why anyone would choose to dine there...


Comments

Love this idea, although I

Love this idea, although I have beefs with a couple of things. 1 - only works with landlines. How about the people driving in the car w/ cell phones? Not sure how you roll, but I hardly listen to the radio at home (other than NPR.) 2 - Is there an incentive to call the restaurant. Cool technology, but I feel like they will get a lot of hang-up's. People testing the technology, than opting out. Why should people dine there?

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