Quick Response (QR) Codes and Augmented Reality Shaping Communication Channels

QR codes are an easy way to distribute content to a smart phone through an application. The user simply snaps an image of the code, and they will be connected to a website, a video, a persons contact information or any other variation of endless content options. Augmented reality combines the real world view through a phone's camera, with additional digital displays, enhancing the experience...Confused?

Here's an example using both QR codes and augmented reality. A building in Japan created a giant QR code on their building which people captured and enabled them to see real-time twitter feeds from the people inside the building. Imagine how this could change the way real estate agents disseminate information about a property. If someone happens to walk by, they can simply scan a QR code and be taken to a website with additional information including videos and photos.